º CONSULTANT: APPLE MUSIC, YOUTUBE, A24
Specializing in content direction to dimensionalize cultural relevancy across print publishing, digital and socials for lifestyle and technology partners. 2016 - 2022
∞ EDITOR OF NOWNESS
Led the relaunch of NOWNESS to create a luxury, award-winning short form content channel, premiering daily, exclusive films celebrating the very best in art, fashion, beauty, animation. 2013 - 2017
∆ MUSIC, FILM, ARTS JOURNALIST AT DAZED
Wrote 100+ print & digital features with iconic talent for the youth culture bible whilst building local editorial teams across Europe, Asia and South America. 2008 - 2017
† HONORABLE MENTIONS
Contributing editorial for magazines including Franchise, Cloakroom, AnOther, Another Man, Numero. Co-authored 'Ride or Fry' by Dante Gonzales cookbook published by Sterling Epicure.
º CONSULTANT: TRAVIS SCOTT'S UTOPIA
Advisory strategies on digital innovation via Sub - building online/offline new universes for fan communities. Technology narratives for AI and video game partnerships. 2023
∞ WRITER & PRODUCER AT TWIN BRAINS
Collaborator of the Tokyo-based production company. Concepted and produced award-winning shorts and series with director Xavier Tera and EP Janie Chartier including an upcoming project with Rinko Kikuchi. 2018 - 2024
∆ CONSULTANT: HASSAN RAHIM
Working alongside Hassan Rahim and his team at 12:01 to create artwork for Devon Turnbull's proprietary Ojas hi-fi system. 2022
† HONORABLE MENTIONS
Music curation for Tate Modern museum, film production and creative direction for David Lynch Foundation, script editing for Condé Nast x Gucci, exploring subversive, diasporic Asian artistry for Breeze Arts.
º ENERGY BRAND DIRECTOR AT NIKE
Led the North America Energy Brand Marketing team, and before that NA Sportswear Communications team, pushing the edges of the brand through insights, innovation and youth culture. Launched collaborations with Virgil Abloh, Serena Williams, Kendrick Lamar, Colin Kaepernick, Matthew Williams, Cav Empt, Acronym, Tom Sachs, Sacai and more. 2016 - 2019
∞ CONSULTANT: OFF-WHITE, OAKLEY, RIMOWA
Co-founded SWANS consultancy studio from NYC's Chinatown helping multiple distinctive brands reposition themselves through key market shifts and new consumer mindsets. 2019 - 2023
∆ LABEL MANAGER OF LUCKYME RECORDS
A&R, go-to-market planning, and brand partnerships for many extremely gifted artists from one of the UK's beloved independent record labels. 2014 - 2017
† HONORABLE MENTIONS
Creating on-court/off-court basketball campaigns for New Balance, the relaunch of Hood By Air, athlete and product insights for Klutch Athletics.