º EDITOR OF NOWNESS
Led the relaunch of NOWNESS to create a luxury, award-winning short form content channel, premiering daily, exclusive films celebrating the very best in art, fashion, beauty, animation.
∞ CONSULTANT: APPLE MUSIC, YOUTUBE, A24
Specializing in content direction and planning, anchored in reinforcing cultural relevancy across print publishing, experiential, and digital.
∆ MUSIC, FILM, ARTS JOURNALIST AT DAZED
Wrote 100+ print & digital features with iconic talent for the youth culture bible whilst building local editorial teams across Europe, Asia and South America.
† HONORABLE MENTIONS
Contributing editorial for magazines including Franchise, Cloakroom, AnOther, Another Man, Numero. Co-authored 'Ride or Fry' by Dante Gonzales cookbook published by Sterling Epicure.
º CONSULTANT: HASSAN RAHIM
Working alongside artist and designer Hassan Rahim and his team at 12:01 to create artwork for Devon Turnbull's proprietary Ojas hi-fi system.
∞ WRITER & PRODUCER AT TWIN BRAINS
Collaborator of the Tokyo-based production company. Concepted and produced award-winning shorts and series with director Xavier Tera and EP Janie Chartier.
∆ CONSULTANT: SUB
Advisory strategies for Sub.Global – digital innovation developing online/offline universes, and community storytelling for Travis Scott’s Utopia and Phil Knight’s Division Street.
† HONORABLE MENTIONS
Music curation for Tate Modern museum, film production and creative direction for David Lynch Foundation, script editing for Condé Nast x Gucci, exploring subversive, diasporic Asian artistry for Breeze Arts.
º ENERGY BRAND DIRECTOR AT NIKE
Led the North America Energy Brand Marketing team, and before that NA Sportswear Communications team, pushing the edges of the brand through insights, innovation and youth culture. Launched collaborations with Virgil Abloh, Serena Williams, Kendrick Lamar, Colin Kaepernick, Matthew Williams, Cav Empt, Acronym, Tom Sachs, Sacai and more.
∞ CONSULTANT: OFF-WHITE, OAKLEY, RIMOWA
Co-founded SWANS consultancy studio from NYC's Chinatown helping multiple distinctive brands reposition themselves through key market shifts and new consumer mindsets.
∆ LABEL MANAGER OF LUCKYME RECORDS
A&R, go-to-market planning, and brand partnerships for many visionary artists with one of the UK's longstanding independent record labels.
† HONORABLE MENTIONS
Creating on-court/off-court basketball campaigns for New Balance, the relaunch of Hood By Air, athlete insights for Klutch Athletics.