º EDITOR OF NOWNESS
Led the relaunch of NOWNESS to create a luxury, award-winning short form content channel, premiering daily, exclusive films celebrating the very best in art, fashion, beauty, animation.
∞ CONSULTANT: APPLE MUSIC, YOUTUBE, A24
Specializing in content direction and planning, anchored in reinforcing cultural relevancy across print publishing, experiential, and digital.
∆ MUSIC, FILM, ARTS JOURNALIST AT DAZED
Wrote 100+ print & digital features with iconic talent for the youth culture bible whilst building local editorial teams across Europe, Asia and South America.
† HONORABLE MENTIONS
Contributing editorial for magazines including Franchise, Cloakroom, AnOther, Another Man, Numero. Co-authored 'Ride or Fry' by Dante Gonzales cookbook published by Sterling Epicure.
º CREATIVE DIRECTOR: VERSES GT
Working alongside artists Nosaj Thing, Jacques Greene, and Xavier Tera to create a timeless new music and film entity connecting Los Angeles, Tokyo, and Montreal.
∞ CONSULTANT: TWIN BRAINS FILMS
Writer and partnerships consultant for the Tokyo-based production company. Concepted an award-winning shorts series, alongside narrative and non-fiction feature development with director Xavier Tera and EP Janie Chartier.
∆ CONSULTANT: SUB
Advisory strategies for Sub.Global – digital innovation developing online/offline universes, and community storytelling for Travis Scott’s Utopia and Phil Knight’s Division Street.
† HONORABLE MENTIONS
Music curation for Tate Modern museum, film production and creative direction for David Lynch Foundation, scripts for Condé Nast x Gucci, exploring pirate radio hi-fi with Hassan Rahim for Devon Turnbull's Ojas systems.
º ENERGY BRAND DIRECTOR AT NIKE
Led the North America Energy Brand Marketing team, and Sportswear Communications team, pushing the edges of the brand through insights, innovation and youth culture. Launched collaborations with Virgil Abloh, Serena Williams, Kendrick Lamar, Colin Kaepernick, Matthew Williams, Cav Empt, Acronym, Tom Sachs, Sacai and more.
∞ CREATIVE STUDIO: RIMOWA, OFF-WHITE, OAKLEY
Co-founded SWANS consultancy studio from NYC's Chinatown helping multiple distinctive brands reposition themselves through key market shifts and new consumer mindsets.
∆ CONSULTANT: LOS ANGELES NOMADIC DIVISION (LAND)
Creative consultancy for LA’s community-driven and site specific, public arts non-profit organization.
† HONORABLE MENTIONS
Social campaigns for New Balance, relaunch of Hood By Air, athlete insights for Klutch Athletics, talent and trend consultancy for Adidas.